Everstone Revolutionizes DXO with Wingify and AB Tasty Merger, Creating a $100M Global Powerhouse

The Game-Changing Merger

In a bold move that underscores its commitment to redefining the digital experience optimization (DXO) landscape, Everstone has announced the merger of two industry giants, Wingify and AB Tasty. The combined entity, now poised to generate over $100 million in annual revenue, will cater to the needs of more than 4,000 customers worldwide, making it a force to be reckoned with in the competitive DXO market.

Why This Matters

The DXO industry is booming, as businesses increasingly prioritize seamless user engagement and personalized experiences in the digital realm. With the expertise of Wingify, known for its flagship product VWO, and AB Tasty's cutting-edge experimentation and personalization platform, this merger is set to unlock new capabilities for enterprises striving to stay ahead in a digital-first world. This marriage of innovation and strategic alignment will offer businesses a robust solution for optimizing customer journeys across websites, mobile apps, and more.

What It Means for Customers

For the over 4,000 organizations that rely on Wingify and AB Tasty, the merging of these two powerhouses translates to better tools, faster development cycles, and enhanced support. We anticipate an enriched suite of features combining AB Tasty’s data-driven personalization expertise with Wingify's deep experimentation heritage. This union could empower users to supercharge their A/B testing capabilities and leverage insights at unprecedented levels of detail.

Ecosystem Evolution: Xaiden Labs Perspective

From Xaiden Labs’ innovation-focused lens, this merger is a pivotal moment for the evolving DXO ecosystem. As enterprises double down on their digital strategies, Everstone's newly consolidated platform could act as a launchpad for further breakthroughs in AI-driven optimizations and behavior analytics. This consolidation not only streamlines capabilities but also sets a new benchmark for competitors shaping the future of customer experience in the SaaS era. It's a bold reminder that innovation through collaboration often yields industry-defining change.

What’s Next?

Although the details of how the merger will operate remain under wraps, early forecasts suggest significant investment in R&D and expanded geographic footprints are on the horizon. The coalescing of talent, technology, and vision offers Everstone the potential to dominate the DXO arena. The central question now is how competitors will respond to this seismic shift.

The Everstone-Wingify-AB Tasty merger isn’t just about consolidation; it’s about opportunity—reshaping digital touchpoints and inspiring the broader tech industry to rethink what’s possible in delivering truly optimized digital experiences. Watch this space. The DXO revolution has only just begun.